Mirren Ad Sales Training

Advanced Training to Systematically Build & Convert Pipelines of Qualified Advertising Leads – Quickly & Efficiently

Specializing in Sales for Digital, TV, Radio, Magazine, Newspaper

Customized to Your Unique Sales Objectives, Challenges, and Resources

Make Your Teams More Methodical & Consistent at Closing More Business

Advanced Training for Ad Sales Teams

Taking your sales teams off the street for training is not an easy proposition – unless it moves quickly to impact your revenue.

Mirren is a training firm that specializes in providing sales teams with the advanced skills and tools to build more robust sales pipelines. Ultimately, the goal is to secure more accounts at higher rates – quickly and efficiently.

Customized for each sales team and organization, we apply the latest best practices of Account-Based Marketing (ABM) to target and convert high-value leads – more quickly and efficiently.

Breaking down each stage of the sales pipeline, your teams will learn how to provide more strategic value to your prospects. They’ll become strategic marketing advisors as they help identify prospect growth opportunities – and correlate your advertising offering to that growth potential.

Ad Sales Methods Have Changed Again

Methods that worked just several years ago are gone. Advertisers are demanding a greater return on their spend and they have more options than ever before to achieve this.

Combined with shifting consumer psychographics, new marketing technologies and challenging media buyers – you have some of the biggest challenges the industry has ever experienced. However, the growth opportunities are significant when you more effectively correlate your offering to client business impact. In fact, sell client ROI, not access to an audience.

Our team brings years of sales training experience, which includes backgrounds from both brand advertisers and the largest agencies in the business. Not only are we sales strategists, we’ve been pitched to by dozens of ad sales executives. We know brand advertisers and we know agencies, like no other sales training organization.

Turn Your Sales Teams Into Strategic Marketing Advisors, Ultimately Closing More Business – at Higher Rates

Here Are Ten of the Key Elements We Address in Our Custom Sales Training Programs

1. Accelerated Lead Generation:

Lead Insight

Based on our on-going research with brand and agency buyers, we reveal exactly what they are now looking to buy – and, it’s changed again. Leverage this new insight to close more business.

2. Accelerated Lead Generation:

High-Value Lead Identification

Apply a methodical qualification process to identify the highest margin leads you can most easily — and quickly — convert into new accounts. Then, prioritize your limited resources accordingly.

3. Accelerated Lead Generation:

Benefit-Driven Sales Messaging

Based on each stage of the sales pipeline, develop custom messaging to more effectively hook prospects and open doors – enabling you to sell in more business at higher rates.

4. Accelerated Lead Generation:

Door-Opening Sales Outreach

Leverage a specific type of messaging and content through social media, telephone, email, and referrals to accelerate your ability to get in the door with more prospects.

5. Accelerated Lead Conversion:

Faster Sales Proposals

Apply a five-step systematic approach to more quickly craft media kits, sales presentations, and proposals that hit harder by being more focused on client business impact.

6. Accelerated Lead Conversion:

Insight as a Sales Tool

You have access to genuine consumer insight like no other. Learn how to leverage this critical asset to set up your proposals, hook your prospects, and close more business.

7. Accelerated Lead Conversion:

Cross-Sell & Package More Advertising Products

More effectively sell your full suite of integrated products – upgrading prospects to larger programs, including more innovative digital offerings.

8. Accelerated Lead Conversion:

Leverage Programmatic

Implement more effective strategies to better take advantage of – and beat – the challenges of Programmatic.

9. Accelerated Lead Conversion:

Consistently Overcome Objections

Learn how to overcome twelve of the most common objections that brand advertisers and media agencies typically have. In fact, objections can often increase your odds of closing.

10. Recurring Lead Conversion:

Accelerated Organic Sales

Implement a multi-step process to more systematically identify and convert new revenue opportunities from every existing client. Often, this will be your highest margin business.

To Learn More About Our Custom Advertising Sales Training Programs, Please Contact Cara Kombol by Email or 212.388.9541