Date: Friday, March 20, 2020
Time: 1:00 – 2:00pm ET
Format: Live Training Webinar (see the instructor + their materials)
Training Fee: $250
Clients and agencies are inadvertently setting up ad sales execs to fail. They are slammed and delegating far too many briefings down to lower-level managers, who lack the same strategic sophistication.
You know this. You deal with it, every day.
There are a set of principles and a framework that can be applied to better diagnose the request, revealing the truth. There are ways to ask smarter questions that uncover what it will really take to get the business.
Step-by-step, within this one hour webinar, you’ll learn how to:
- Understand who the real decision-makers are for the assignment
- Uncover the real objectives
- Begin moving around the junior influencer to the more senior decision-maker
- Begin getting more access to and building a report with the senior decision-maker
- Get the inside intel on what it will take to convert the sale
- Learn what it will take to increase the size of the buy
The sooner you gather this critical intel, your ability to convert a larger buy will increase dramatically.
Handouts will be provided immediately following the training session.
Live Training Webinar Instructor
Managing Director, Mirren