Date: Thursday, April 9, 2020
Time: 1:00 – 1:45pm ET
Format: Live Training Webinar (see the instructor + their materials)
Training Fee: $250
This 45 minute live webinar training session will introduce you to a framework, and series of step-by-step exercises, by which you can better articulate the business value your advertising solutions.
Learn how to quickly identify the unique business outcomes that will be of greatest importance to your clients. With this in place, all your sales messaging and proposals can then more effectively make the shift from selling “audience access” to selling “client impact”.
And importantly, in responding to RFPs, you can nor more effectively elevate the client and agency brief to better speak to the measures that will be most important to the senior decision-makers (vs. just the gatekeepers).
Ultimately, we will improve your strategic thinking and place the emphasis where it belongs – on your client’s business. The goal is to become your client’s strategic partner, helping to convert larger media buys.
Who Should Attend
This session will be effective for media sellers, sales directors, sales enablement/support, and learning development.
Live Training Webinar Instructor
Managing Director, Mirren