MIRREN ADVERTISING SALES TRAINING WEBINAR

CONVERT MORE BUSINESS WITH CLIENTS AND AGENCIES
16
Mar

Media Sales Proposals: The Single Most Important Change That Will Increase the Size of Your Buys

Date: Wednesday, June 24, 2020
Time: 1:00 – 1:45pm ET
Format: Live Training Webinar (see the instructor + their materials)
Training Fee: $185

Register for This Live Training Webinar >

In our research with clients and agencies, there are several challenges they find with most media sales proposals. First, they all sound the same, riddled with clichés, such as:
  • “We have the most influential audience”
  • “All in one platform, we provide access to the largest audience”
  • “We deliver unrivaled local activation and national reach”
  • “We are shaping the future at the intersection of media and technology”
  • “We provide advertising that delivers results”
  • And, the Mac Daddy: “We have the largest, highest-quality, most highly-targeted audience”
However, more importantly, most proposals focus on the features of the advertising solution – not on the benefit it provides to clients and agencies. In this live training webinar, we’ll cover the single most important shift you can make to more effectively:
  • Differentiate you from other advertising solutions
  • Position you as the one an only option
  • Improve your ability to increase your fees/rates
Expect to leave this training session with immediate next steps you can take to immediately begin improving the effectiveness of your sales proposals.


Who Should Attend

This session will be effective for media sellers, sales directors, sales enablement/support, and learning development.

Live Training Webinar Instructor

Brent Hodgins

Managing Director, Mirren

Register for This Live Training Webinar >