Optimizing Your Sales Messaging for a Downturn

It’s no secret that when the market takes a shift in the wrong direction, it can become a real challenge selling media. Clients and agencies almost immediately begin hitting the pause button.

Here’s the truth: once clients get through the initial shock of a recession, they immediately start optimizing their plans and buying more media. However, their selection criteria changes – as it has now. The client need for business growth (ROI) is even greater. And, there are many ways to come at this in your outreach.