More Systematically Build & Convert Pipelines of Qualified Advertising Leads

The Mirren Sales Qualification Kit

This special suite of guides and tools will help you prioritize those prospects that you can most efficiently and quickly convert into the largest possible opportunities.

The Mirren Sales Qualification Kit includes all new and updated for 2020:

1. The Mirren Sales Targeting Tool: built is MS Office, an interactive and customizable tool to more effectively identify your best sales opportunities.
2. The Mirren Prospect Discovery Guide: a guide to help more methodically uncover the real sales potential with each prospect – and particularly with RFPs.
3. The Mirren Prospect Business Analysis Guide: a comprehensive guide to help you more quickly understand each prospect’s most important business drivers, advertising needs – and how your offering will impact them.

These tools can be put to immediate use to begin impacting your sales process

How to Conduct a More Effective Client/Prospect Business Analysis

We’ll address how to conduct a more thorough analysis of a client’s business and advertising needs – ultimately, arming the sales team with a strong base of insight with which to convert more business.

We’ll review Mirren’s Prospect Business Analysis Guide. This provides a framework for collecting and presenting your sales with a more concise and meaningful analysis on a client’s category, competitors and company. Particularly useful for day-to-day clients and new sales leads, this will help to standardize an approach to your analysis – making it easier to collect the most relevant information faster and more efficiently.

Ultimately, the goal is to arm your team with actionable information – outside the client or agency brief – that will impact your strategy for the client and your ability to convert more business.

Note: Login information for this online session will be provided the week before the webinar.

The Mirren Sales Qualification Kit

This special suite of guides and tools will help you prioritize those prospects that you can most efficiently and quickly convert into the largest possible opportunities.

The Mirren Sales Qualification Kit includes all new and updated for 2020:

1. The Mirren Sales Targeting Tool: built is MS Office, an interactive and customizable tool to more effectively identify your best sales opportunities.
2. The Mirren Prospect Discovery Guide: a guide to help more methodically uncover the real sales potential with each prospect – and particularly with RFPs.
3. The Mirren Prospect Business Analysis Guide: a comprehensive guide to help you more quickly understand each prospect’s most important business drivers, advertising needs – and how your offering will impact them.

These tools can be put to immediate use to begin impacting your sales process

How to Conduct a More Effective Client/Prospect Business Analysis

We’ll address how to conduct a more thorough analysis of a client’s business and advertising needs – ultimately, arming the sales team with a strong base of insight with which to convert more business.

We’ll review Mirren’s Prospect Business Analysis Guide. This provides a framework for collecting and presenting your sales with a more concise and meaningful analysis on a client’s category, competitors and company. Particularly useful for day-to-day clients and new sales leads, this will help to standardize an approach to your analysis – making it easier to collect the most relevant information faster and more efficiently.

Ultimately, the goal is to arm your team with actionable information – outside the client or agency brief – that will impact your strategy for the client and your ability to convert more business.

Note: Login information for this online session will be provided the week before the webinar.

Bonus Workshop With Media Agencies

Feb 26, 2pm to 4:45pm

In this special session, you will hear directly from Media Buyers. You’ll learn the key drivers of ad sales selection to ensure you stay ahead of – and capitalize on – the coming changes.

Media agency directors will share best practices on what it takes to get in the door. As you would imagine, they are bombarded by ad sales emails, phone calls, and other outreach. However, why is it that some break through, while others don’t? What is it that some do differently that ultimately gets them face-to-face with these key decision-makers?

Expect a discussion that ultimately provides new ideas on how to optimize your sales strategy.