The main workshop will run one and a half days, starting at 8:30am each day.
Then, a special optional workshop follows on the afternoon of day two. Here, several of the country’s top media agency buyers will reveal new insight into “How to Get Me to Buy More of Your Advertising.”
This will be a rare opportunity to learn directly from these key executives, with a particular focus on what has most changed over the last year.
Step-by-step, you will begin applying the new best practices that build and convert pipelines of qualified leads – with brand advertisers and agencies.
Main Workshop: Feb 25th (8:30am – 5pm) & Feb 26th (8:30am – 12:30pm)
Sell more to brand advertisers. Learn how to get more business directly with clients by adapting to their new needs, particularly for business growth.
Sell more to agencies. They are influencers. Stop fearing their influence and help them better understand what clients really need from your advertising.
Based on each stage of the sales pipeline, you will develop custom messaging to better position your offerings against client benefits – ultimately enabling you to sell in more business.
Create a communications strategy and develop the sales scripts that will accelerate your ability to get in the door with more prospects. Confirm the optimal mix for prospect outreach through phone, email, social and more.
More effectively sell your full suite of integrated advertising products – upgrading prospects to larger programs, including your more innovative digital offerings.
Learn a step-by-step approach to increase your media rates – by crafting proposals and presentations that better focus on how your organization will impact each prospect’s business.
Apply a structure that can be used for all presentations – to reduce the time spent developing sales presentations that consistently convert more buisness with clients and media agencies.
Learn how to better read the room to address and pre-empt client objections and ensure your presentation is effectively delivered. Learn how to field tough client questions.
Identify the strategies that client, procurement, and agency executives are using against you – and how you can adapt your approach accordingly to sell in more of your advertising products.
Learn more about the new tech and software tools being used to decrease sales cycles, increase conversation and scale across larger teams.
(Immediately Follows Main Workshop)
In this special post-workshop session, you will have the opportunity to learn directly from media agency buyers. We’ll address the key drivers of ad sales selection to ensure you stay ahead of – and capitalize on – the coming changes.
Media buying directors will share best practices on what is currently working to get on their radar and in the door. As you know, they are bombarded by ad sales emails, phone calls and more. However, why is it that some break through, while others don’t? What is it that some do differently that ultimately gets them face-to-face with these key decision-makers? Expect new insight to immediately improve your entire sales program.
Our guest speakers include senior executives from media agencies that include MediaCom, Havas Media, R&R Partners Media, Starcom, with more announced on December 9th.
Dave Currie of Winmo wil provide new insight into the latest technology and software that is most impacting sales effectiveness.
You will learn how to implement more effective strategies to better take advantage of – and beat – the challenges of Programmatic.
Speaker will be announced on December 9.
Attendees will include senior sales management, ad sales teams and supporting services. The speakers and content will focus on those making the sales calls, writing sales presentations, and meeting with prospects. The training will also impact those who manage and support their ad sales teams.
Date: February 25 – 26, 2020
Tuesday: 8:30 am – 5:00 pm
Wednesday: 8:30 am – 12:30 pm
“How to Get Me to Buy More of Your Advertising”
Wednesday: 2:00 pm – 4:45 pm
Location: Havas Media, 200 Hudson St, 4th Floor, New York
This special suite of guides and tools will help you prioritize those prospects that you can most efficiently and quickly convert into the largest possible opportunities.
The Mirren Sales Qualification Kit includes all new and updated for 2020:
These tools can be put to immediate use to begin impacting your sales process
We’ll address how to conduct a more thorough analysis of a client’s business and advertising needs – ultimately, arming the sales team with a strong base of insight with which to convert more business.
We’ll review Mirren’s Prospect Business Analysis Guide. This provides a framework for collecting and presenting your sales with a more concise and meaningful analysis on a client’s category, competitors and company. Particularly useful for day-to-day clients and new sales leads, this will help to standardize an approach to your analysis – making it easier to collect the most relevant information faster and more efficiently.
Ultimately, the goal is to arm your team with actionable information – outside the client or agency brief – that will impact your strategy for the client and your ability to convert more business.
Note: Login information for this online session will be provided the week before the webinar.
This special suite of guides and tools will help you prioritize those prospects that you can most efficiently and quickly convert into the largest possible opportunities.
The Mirren Sales Qualification Kit includes all new and updated for 2020:
These tools can be put to immediate use to begin impacting your sales process
We’ll address how to conduct a more thorough analysis of a client’s business and advertising needs – ultimately, arming the sales team with a strong base of insight with which to convert more business.
We’ll review Mirren’s Prospect Business Analysis Guide. This provides a framework for collecting and presenting your sales with a more concise and meaningful analysis on a client’s category, competitors and company. Particularly useful for day-to-day clients and new sales leads, this will help to standardize an approach to your analysis – making it easier to collect the most relevant information faster and more efficiently.
Ultimately, the goal is to arm your team with actionable information – outside the client or agency brief – that will impact your strategy for the client and your ability to convert more business.
Note: Login information for this online session will be provided the week before the webinar.
Feb 26, 2pm to 4:45pm
In this special session, you will hear directly from Media Buyers. You’ll learn the key drivers of ad sales selection to ensure you stay ahead of – and capitalize on – the coming changes.
Media agency directors will share best practices on what it takes to get in the door. As you would imagine, they are bombarded by ad sales emails, phone calls, and other outreach. However, why is it that some break through, while others don’t? What is it that some do differently that ultimately gets them face-to-face with these key decision-makers?
Expect a discussion that ultimately provides new ideas on how to optimize your sales strategy.
Entry Pass | Standard Pass | +Bonus Media Agency Workshop |
---|---|---|
$760 Full Fee: $1160
|
$860 Full Fee: $1260
|
+ $260 |
$860 Full Fee: $1260
|
$960 Full Fee: $1360
|
+ $260 |
For more information on the workshop, send us an email or give us a call at: (866) 508-0523