Mirren Advertising Sales Training Workshop

FEBRUARY 25, 2020 | NEW YORK

Advanced Ad Sales Training

More Systematically Build & Convert Pipelines of Qualified Advertising Leads

LIMITED SEATS AVAILABLE

Register Now & Save $320 >

The Workshop Will Apply the New Best Practices of the Highest-Performing Sales Teams, Ultimately Closing More Deals – at Higher Rates

The first portion of the day will focus on how to more quickly deconstruct and address each client’s business model and growth goals. With this in place, you’ll then move through several principles that outline how to more effectively correlate all your sales messaging and proposals to client business impact. The most important shift you’ll begin making is from selling “audience access” to “client impact” – ultimately selling benefit.

Later in the afternoon, a panel of guest speakers will join the session. Here, several of the country’s top media agency buyers will reveal new insight into “How to Get Me to By More of Your Advertising”.

This will be a rare opportunity to learn directly from these key executives, with a particular focus on what has most changed over the last year.

Step-by-step, you will begin applying the new best practices that build and convert pipelines of qualified leads – with brand advertisers and agencies.

Sell More to Agencies. Sell More to Clients.

Tuesday, February 25th (8:30am – 5:30pm)

Over the Course One Day, We’ll Cover Key Ad Sales Methods

Media Buyer Insight

Based on our ongoing research with brand and agency buyers, we reveal the new trends defining how they now plan to make their buys in the year ahead.

Increase Client Sales

Sell more to brand advertisers. Learn how to get more business directly with clients by adapting to their new needs, particularly for business growth.

Increase Agency Sales

Sell more to agencies. They are influencers. Stop fearing their influence and help them better understand what clients really need from your advertising.

Identify & Address Client Business Growth Measures

Learn several methods with which to make this transformational shift. Here, you’ll learn how to quickly understand each client’s business model to then better adapt all of your sales messaging and proposals.

The New Ad Sales Tech Stack

Learn more about the new tech and software tools being used to decrease sales cycles, increase conversation and scale across larger teams.

Higher-Impact Sales Messaging: Adapt to Your Pipeline Stages

Based on each stage of the ad sales pipeline, you will develop custom messaging to better position your inventory against client benefits — ultimately enabling you to sell in more business.

Cross-Sell & Package More Advertising Products

More effectively sell your full suite of integrated advertising products – upgrading prospects to larger programs, including your more innovative digital offerings.

Close More Buys at Higher Rates: Principles to Improve Your Sales Proposals & Presentations

In this portion of the workshop, you’ll apply several methods with which to better package and position the content in your sales proposals and presentations. Ultimately, the goal is to better correlate everything to client business impact.

Higher-Impact Sales Messaging: Adapt to Your Pipeline Stages

Based on each stage of the sales pipeline, you will develop custom messaging to better position your offerings against client benefits – ultimately enabling you to sell in more business.

Additional Workshop Topics & Guest Speakers

Media Agencies Discuss “How to Get Me to Buy More of Your Advertising”

In this special post-workshop session, you will have the opportunity to learn directly from media agency buyers. We’ll address the key drivers of ad sales selection to ensure you stay ahead of – and capitalize on – the coming changes.

Media buying directors will share best practices on what is currently working to get on their radar and in the door. As you know, they are bombarded by ad sales emails, phone calls and more. However, why is it that some break through, while others don’t? What is it that some do differently that ultimately gets them face-to-face with these key decision-makers? Expect new insight to immediately improve your entire sales program.

Our guest speakers include senior executives from media agencies that include MediaCom, Havas Media, R&R Partners Media and Starcom.

MediaCom
Charlie Fiordalis

Regional Managing Partner

Havas Media Group
Greg James

Global Chief Strategy Officer

The New Sales Tech Stack

Dave Currie of Winmo will provide new insight into the latest technology and software that is most impacting sales effectiveness.

Winmo
Dave Currie

CEO

Workshop Instructors

Our Entire Team Brings Senior Sales, Ad Agency Buying and Client-Side Advertiser Experience

Mirren Ad Sales Strategy Team

Mirren Business Development
Nadine Tull

Director, Ad Sales Strategy

Mirren Business Development
Laurie Coots

Director, Ad Sales Strategy

Mirren Business Development
Brent Hodgins

Managing Director

Who Should Attend

Attendees will include senior sales management, ad sales teams and supporting services. The speakers and content will focus on those making the sales calls, writing sales presentations, and meeting with prospects. The training will also impact those who manage and support their ad sales teams.

Workshop Date & Location

Date: February 25, 2020

Time: 8:30am-5:30pm

Location: Havas Media, 200 Hudson St, 4th Floor, New York

Register Now & Save $320 >

A Few of the Organizations
Who Have Participated in Mirren Training and Workshops

LIMITED SEATS AVAILABLE 
Register Now & Save $320

Will sell out again this year. Register now.

 

Entry Pass

  • Advanced Sales Training Workshop
  • Training Workbooks & All Materials

Special Group Pricing* (2+):

$1060 Full Fee: $1460

Single Pass

$1240 Full Fee: $1560

Standard Pass

  • Advanced Sales Training Workshop
  • Training Workbooks & All Materials
  • Sales Qualification Kit 
  • Special Training Webinar 
  • Bonus Workshop With Media Agencies 

Special Group Pricing* (2+):

$1160 Full Fee: $1560

Single Pass

$1260 Full Fee: $1660

+Bonus Training With Media Agencies

  • Advanced Sales Training Workshop
  • Training Workbooks & All Materials
  • Sales Qualification Kit 
  • Special Training Webinar 
  • Bonus Workshop With Media Agencies 

Special Group Pricing* (2+):

+ $260

 

Single Pass

+ $260

 
Will sell out again this year. Register now.

Advanced Sales Training Workshop

Training Workbooks & All Materials

Sales Qualification Kit

Receive Mirren’s Suite of Tools to More Effectively Identify High-Value Prospecting and RFP Opportunities

Special Training Webinar

90 minute advanced webinar “Client Discovery: Uncovering What it Will Take to Win”

Bonus Training With Media Agencies 

Media Agencies Discuss “How to Get Me to Buy More of Your Advertising” + Winmo Discusses “The New Sales Tech Stack.

Special Group Pricing* (2+):

Single Pass

Entry Pass Standard Pass +Bonus Training With Media Agencies
 
 
 

$840

Full Fee: $1160

$940

Full Fee: $1260

+ $260

 

$940

Full Fee: $1260
 

$1,040

Full Fee: $1360
 

+ $260

 
 
 
 
 
By registering, you agree to our Terms & Conditions
 

For more information on the workshop, send us an email or give us a call at: (866) 508-0523